You are here: Home / Services / Video Services / For Public / Expired – Marketing

Expired – Marketing

Why Your Home Expired – Lack of Marketing

According to the National Association of Realtors, 89% of all home buyers start their search on the internet. There are so many homes on  the market right now that if your home is not marketed well online,  buyers will skip right past it, on to the next listing that is marketed well.

You need to hit these perspective buyers with a ONE – TWO punch!  The  first being light, bright, beautiful professional photography (see the difference here). 

The second will grab their attention and not let go. Just imagine using a Full Motion Movie Video Tour to sell your home! It’s like having a Super Bowl commercial for your home when  everyone else is using print advertising.
  
Example of an Amazing Video Tour   
 
 
 
So, back to your house and why it expired.   
 
It never ceases to amaze me how many agents will snap off a few photos of your home with their  camera phone, upload those lousy, poorly exposed photos to the MLS, sit back and wait for the  buyers to come. 
 
Did your agent lay out a clear list of objectives on the way they were going to market your home? Did you see the results of their marketing?  Did they take an adequate number of photos of your home?  Were the photos any good? Did they spend the extra money for a virtual tour? 

You have to ask yourself, what innovative marketing did your last agent do, if anything???  

Was YOUR home featured on YouTube.com? How about a popular Facebook page? What about Yahoo Video?  MySpace.com? Wellcomemat.com? Zipvo? Revver? Veoh? Dailymotion? Metacafe? Others?  

Was your home featured in a Blog that gets 1000′s of hits per month? 

If you haven’t heard of some of these web sites, neither  have many real estate agents, but WE have, and WE can make sure your  home is on ALL of them. Along with keyword rich text that will make your home show up when someone does a Google search for example [your city] and “home for sale“.  It’s this type of  innovation that will separate your listing from the other 99% out there.  

Welcome to the future of marketing your home in a tough market. The good news is that  Amazing Video Tours does all this work for the agents we work with. They are freed up to work on showing your home while we take care of all the technical details.  

“But the last agent did do a virtual tour”, you say! That’s wonderful that they did a virtual tour,  however, there is a fundamental issue with old fashion spinning top 360° virtual tours.  

So many agents use them now that they are not special anymore.  Nothing about them makes your home stand out in a crowd of homes sitting on the market right now. Plus, virtual tours alone don’t do much to increase the awareness of your listing.  Furthermore, now that full motion video tours (with the right music, and professional voice overs) exist, the old fashion spinning tours seem a bit dated.  

Full Motion Video is a method of marketing a home that less than 1% of agents have  embraced at this point. The reason for this is because, doing a full motion video is really hard to  do.  Marketing a property utilizing video is very challenging.  Light (or lack of it) is the camera  operators worst enemy and if you don’t get it under control, you end up producing a video that does  more harm then good in marketing the home.  At Amazing Video Tours, we’ve mastered the art of  using video to market homes.   

So please feel free to contact us to answer any questions you may have about our services. We would  be happy to give you a quote to do professional photography and/or a full motion video tour of your home. 
  
If you are at your wits end selecting your next Realtor to list your home, please know that we only  associate ourselves with the best in the business and would be happy to give you a referral.  

 

Privacy Policy