We love the real estate agents we work with. We respect how hard they work – selling, negotiating, and closing deals. The stress they endure on a day to day basis is beyond that of most jobs. So, no one said they had to be great photographers on top of all that.
Photography is an art. One that is only learned with tons of practice. For real estate, you should avoid shooting in auto mode. That means typical point and shoot cameras without advanced options (and optics) should be avoided. One needs to be well versed in such things as aperture, shutter speed, and their relationship to one another. Furthermore, it is important to understand composition, white balance, ISO, and other photography aspects to get the best shots. All this doesn’t even scratch the surface of what can bedone in post production.
Sure, you can go to a home and pull out an instant camera but you need to remember one thing. When it comes to real estate photography, you are marketing the single most expensive thing someone owns. Isn’t their investment worth more than the camera that happened to come with your cell phone?
Having said that, we at AVT would like to show you some of the photos we took at some recentlistings, and around Charlotte, NC:
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We took some test shots with a point and shoot camera which is fairly indicative of what many agents take their real estate photos with. We wanted to show you how a fairly nice point and shoot stacked up to a more professional DSLR camera with a good lens, proper lighting, and advanced post production work.
Pro Camera and Post Processing
Point and Shoot Camera Photo
Pro Camera and Post Processing
Point and Shoot Camera Photo
Pro Camera and Post Processing
Pro Camera and Post Processing
Point and Shoot Camera Photo
Pro Camera and Post Processing
So you can see the importance of understanding how to use light (and experience) to your advantage when shooting real estate photography. All too often the sensor in the camera gets confused by the light coming in from outside resulting in what I jokingly refer to as “nuclear summer” photos.
It is so important to show the beauty of not only the room, but of the view outside with so many expensive water front, and golf front homes in our area. Plus, it just makes for better photos.
Read about Goldilocks and the 3 Realtors – A story about Photography and Real Estate