I recently worked on a presentation on “Why Video” for a local Real Estate Agency so I took the time (several hours) to look at a random sampling of 1000 listings for sale in the Charlotte, NC area. Here is a summary of my findings:
- Of 500 Listings (250K-500K) – 2 had *real* full motion video
- Of 500 Listings (500K-1M) – 4 had *real* full motion video (2 of them were my clients)
I emphasize the word “real” because there are many people who like to use the word “video” when all they are offering is a static photo slide show set to music. There were a few more of these offerings as follows:
- Of 500 Listings (250-500K) – 7 had slide shows (amongst 4 agents)
- Of 500 Listings (500-1M) – 13 had slide shows (amongst 5 agents)
It just goes to show how untapped this method of marketing homes is. I am convinced that as more agents use (and get better at) full motion video, and as sellers start to ask for it – full motion video will become the norm.
I conducted this research another time back in January, 2008 but didn’t have the foresight to write down the statistics. As I recall back then, I only found 1 full motion video in all the listings I checked (which was several hundred, but not quite 1000).
Bottom line: Full Motion Video —- It’s coming — be ready for it, or find a vendor who already is.
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Amazing Video Tours offers photography and full motion video marketing solutions to Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.
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