Facebook has over 350 Million plus users. And if that is not amazing enough, how about the fact that 50% of all users log in on any given day. The Facebook Statistics are pretty mind blowing, here are some that are directly related to why you should have a fan page for your business
- 350 Million Users
- More than 700,000 local businesses have active Pages on Facebook
- Pages have created more than 5.3 billion fans
- Average user has 130 friends on the site
- Average user sends 8 friend requests per month
- Average user spends more than 55 minutes per day on Facebook
- Average user becomes a fan of 2 Pages each month
- Average user is a member of 12 groups
- If Facebook were a country, it would be the 3rd largest in the World
Don’t forget that when someone “Fans” your page, or participates on your page, Facebook puts a notification on their wall. Then their friends see it and can interact, and so on. This creates the opportunity for viral marketing with very limited effort on your part.
Some things to keep in mind are that you are not allowed to use your personal Facebook account for commercial purposes. In addition, your personal Facebook account is limited to 5000 friends. Facebook fan pages are not limited. Also important to know is that content on a Facebook Fan page is indexed by the search engines (this is good for you BTW).
One thing I like so much about the Facebook Fan page is it allows you to differentiate your business message from your personal message. I’ve always said, “my updates for my mom, and my updates for my clients are vastly different.” I never felt comfortable putting out my business message on my personal account. The Facebook Fan page eliminated this concern. Just a couple other differences, Facebook Fan pages allow larger photo at the side, and Fan pages are customizable via Facebook Markup Language.
In the video you will learn:
- Basic step by step instructions on setting up your page
- How to add Content
- How to Promote to your existing followers
- How to Promote to everyone else
- How to Promote via Paid Advertising
- How to Get a Shortened vanity URL for your FB Fan Page!
- How to Get Facebook Fan Page Widgets for your External Sites to send people to your FB Fan page.
- See an example of a Customized FB Fan page made with Facebook markup language
I hope you will learn a good bit from the video. If you do, please share this article by clicking on the various Social Media Sharing Icons at the bottom of this post. Thanks so much!
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NOTE: Don’t select a country as I did in the video. It puts too many constraints on who can see your page. It even means that logged out users will not be able to see your Page. Sorry ’bout that