According
to the National Association
of Realtors, 85% of all home
buyers start their search on
the internet. There are so many
homes on the market right now
that if your home is not marketed
well online, buyers
will skip right past it,
on to the next listing that
is marketed
well.
You need to hit these perspective
buyers with a ONE - TWO punch!
The first being light, bright,
beautiful professional
photography (see the difference
here).
The second will grab their
attention and not let go. Just
imagine using a Full Motion
Movie Video Tour to sell your
home! It's like having
a Super Bowl commercial for
your home when everyone else
is using print advertising.
Example
of an Amazing Video Tour
It never ceases to amaze me
how many agents will snap off
a few photos of your home with
their camera phone, upload those
lousy, poorly exposed photos
to the MLS, sit back and wait
for the buyers to come.
Did your agent
lay out a clear list of objectives
on the way they were going to
market your home? Did you see
the results of their marketing?
Did they take an adequate number
of photos of your home? Were
the photos any good? Did they
spend the extra money for a
virtual tour?
You have to ask yourself,
what innovative marketing did
your last agent do, if anything???
Was YOUR home
featured on YouTube.com? How
about Google Video? What about
Yahoo Video? MySpace.com? Wellcomemat.com?
Zipvo? Revver? Veoh? Dailymotion?
Metacafe? Others?
Was your home featured in a
Blog that gets 1000's of hits
per month?
If you haven't heard of some
of these web sites, neither
have many real estate agents,
but WE have,
and WE can
make sure your home is on ALL
of them. Along with
keyword rich text that will
make your home show up when
someone does a Google search
for example [your city]
and "home for sale".
It's this type of innovation
that will separate your listing
from the other 99% out there.
Welcome to the future
of marketing your home in a
tough market. The good
news is that Amazing Video Tours
does all this work for the agents
we work with. They are freed
up to work on showing your home
while we take care of all the
technical details.
"But the last agent did
do a virtual tour", you
say! That's wonderful that they
did a virtual tour, however,
there is a fundamental issue
with old fashion spinning top
360° virtual tours.
So many agents use them now
that they are not special anymore.
Nothing about them makes your
home stand out in a crowd of
homes sitting on the market
right now. Plus, virtual tours
alone don't do much to increase
the awareness of your listing.
Furthermore, now that full motion
video tours (with the right
music, and professional voice
overs) exist, the old fashion
spinning tours seem a bit dated.
Full Motion Video
is a method of marketing a home
that less than 1% of
agents have embraced at this
point. The reason for
this is because, doing a full
motion video is really hard
to do. Marketing a property
utilizing video is very challenging.
Light (or lack of it) is the
camera operators worst enemy
and if you don't get it under
control, you end up producing
a video that does more harm
then good in marketing the home.
At Amazing Video Tours, we've
mastered the art of using video
to market homes.
So please feel free to
contact us to answer any
questions you may have about
our services. We would be happy
to give you a quote to do professional
photography and/or a full motion
video tour of your home.
If you are at your wits end
selecting your next Realtor
to list your home, please know
that we only associate
ourselves with the best in the
business and would
be happy to give you a referral.