According to the National Association of Realtors, “Over 86% of home buyers start their home search on the internet.” Amazing Video Tours is proud to fill a niche in the ever changing Web 2.0 world for a new means of selling Real Estate.
According to Wikipedia, “Web 2.0 describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity that have led to blogs, social networking sites, and VIDEO SHARING SITES”.
If you’ve been on the web at all lately, you know that video is taking over the Internet. As our ISP’s (Internet Service Providers) get faster and bandwidth gets served up quicker than ever, video will dominate the Internet. If you have any doubts, check out YouTube, Google Video, Yahoo Video, Meta Cafe, My Space, Wellcomemat, or Zipvo. This list just scratches the surface of free video hosting sites around the globe.
But back to Real Estate. The market has changed. You might say, “duh”, but the way properties are being marketed on the Internet has not changed at all. For 99% of homes for sale, its still just photos and distorted spinning top 360 virtual tours. Those 360 virtual tours used to set a listing apart, but now everyone uses them, and technology has dated them. Plus there’s more inventory on the market and homes are sitting longer. Home sellers and their agents are going to need to change the way they market their homes to stand out in a growing pack, and to tap into Web 2.0
Currently, less then 1% of homes are marketed via full motion video, and WE understand why. Shooting full motion video is HARD! If you’ve ever tried to make a video, you know how aggravating it can be. Difficult lighting situations, a shaky camera, and needless zooming all can make for unsettled viewers.
Marketing a property utilizing video is equally challenging. Light (or lack of it) is the camera operators worst enemy and if you don’t get it under control, you end up producing a video that does more harm then good in marketing the home. At Amazing Video Tours, we’ve mastered the art of using video to market homes. In addition, our web team can get your full motion video home tour marketed on over 10 video sites, blogs, and by use of other Web 2.0 technology.
And for the Agents, what a way to differentiate yourself from the pack! When potential home seller’s see that you are willing to market their home in a way that the other 99% of agents have not embraced yet, you’ll get more listings, and sell your listings faster. Remember, excitement about your listings leads to more listings which leads to more sign calls, and it mushrooms from there. And that’s just the beginning. When we post your full motion video tours to the video sites, we use the “tags” to market you, the agent! If you know anything about SEO, you know that references to your website will help you in the chase to page 1 of the search engines. Your old fashion 360 Virtual Can’t do that!
In conclusion, video represents the next evolution of internet home sales. Spinning top 360 virtual tours are nice, but they distort the rooms, and dont give you a true indication of the flow (of a home) from one room to another. We invite you to visit our website at AmazingVideoTours.com and dig a little deeper (samples etc) to see how a full motion video tour of your home can really differentiate you in this tough marketplace.
