Yep, I did it. I sat for 7 straight hours, listened, and wrote down my favorite tid-bits from the sessions of Virtual Real Estate Bar Camp (VREBC) that I attended. In some cases, I had 2 sessions open at once to double up on the good stuff.
Why did I do this? Only because VREBC represents a collection of some of the best speakers in the country on topics like Social Media, Social Networking, and General Real Estate Technology.
If you don’t know what a Bar Camp is, you should. Visit http://www.barcamp.org/
If you don’t know what a Real Estate Bar Camp is, you should. Visit http://rebarcamp.com/
And, if you don’t know what a Virtual Real Estate Bar Camp is, you should. Visit http://www.virtualbarcamp.com/
For those of you that do know, here are the sessions I attended and my personal selection of quotable quotes from each of the speakers. For each of the speakers, I included at least their Twitter ID so that you can learn more information about them.
9:15AM PST: Brad Inman – What Is Inman News Predicting? @bradinman
Brad Inman – “Social Media represents a new way for agents to network and build community”
Brad Inman – “heavy emphasis on dissemination of Real Time Data”
Brad Inman – “Dive deep into social media, do it aggressively – Blog, Twitter, Facebook”
10:15AM PST: Tara Jones – Media Marketing http://www.reelproductionstv.com/
Tara Jones: “If you don’t have video on your site, you are missing out”
Tara Jones: “Sites with video retained consumers 70% longer than those without”
Tara Jones ”Video is not still pictures being moved across the screen”
Tara Jones: “Always plan ahead for your video of a home tour”
Tara Jones: “Have a professional image in everything you do”
11:15AM PST: Darin Persinger – The 7 A’s To Building Your Business Online & Offline @darinpersinger
Darin Persinger, Re Social Media – “Give more then you get. Give 80% to get 20%. Be approachable”
Darin Persinger: “Appreciate the people who read your site; blog; tweets, be sure to thank them”
Darin Persinger: “Be authentic, be the real you”
12:15PM PST: Jeff Turner – The Lost Art Of Listening @respres
Jeff is a true Social Media Rock Star. I had the pleasure of meeting Jeff at REBarCampCLT last Summer. Jeff taught me how to use Twitter. He taught me how to LISTEN. It was during a conversation with Jeff that the little light bulb went off in my head and I GOT social media. Anytime you get a chance to hear him speak, drop everything, and Listen!
Jeff suggested using (and gave an overview of) Tweetgrid.com (http://www.tweetgrid.com/) to help you “Listen” to the conversation on Twitter. Additionally, using http://www.tweetgrid.com/irc to follow the conversation. Awesome tools. Obviously, he had more to say, but you need to hear him for yourself.
1:15PM PST: Jay Thompson – Write Right, Right Now. Get Your Blog On! @phxreguy
Jay Thompson about Blogging – “Write with passion, your readers will know if you’re writing for Google”
Jay Thompson: “Blog consistently – be real – be authentic – be transparent – be YOU”
Jay Thompson: “No one Realtor can please everyone. Get over yourself”
Jay Thompson: “Blogging takes time! Stick with it! Don’t give up after a year or 2″.
1:15M PST: Mark Madsen – 7 Strategies For Connecting w/ Agents Online w/o Looking Like A Stalker @Mark_Madsen
Mark Madsen – “Use Google Reader, its a game changer”
Mark Madsen – “Don’t comment on other people’s blogs just to spam your link”
2:15PM PST: Jonathan Rivera – How To Leverage The Power Of Social Media In Real Estate @Real_TechGuy
Jonathan Rivera: “Check out Seth Godin, Meatball Sundae”
Jonathan Rivera: “Make your blog the centerpiece of all your social media, and make sure all your Social Media accts link to your blog”
2:15PM PST: Rob Hahn – Social Media Heresie http://www.7dsassociates.com/
Rob Hahn – “The same rules apply. If you won’t do/say/act it in real life, don’t do it on Social Media”
3:15PM PST: Pat Kitano – Innovative Community Engagement Strategies @pkitano
Pat Kitano – “Provide a service to the community, recognize them, make them happy, respect them”
Pat Kitano – “Twitter is an open network, community engagement is faster in open networks”
Pat Kitano – “Community engagement is more powerful than marketing cause it positions you at the hub of your society & attracts people to you”
Conclusion:
What a great, informative day! A huge thank you to @RETomato and everyone else who made #VREBC happen.
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Previous Blog Article – 10 Technology Tips For Realtors in 2010
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Every day, I’m out there talking to Small Business Professionals who can’t wrap their minds around Twitter. “No one cares that I just ate dinner”, they say. For the most part, they’re right. But then I hit them with a curve ball. I tell them that Twitter is more about “Listening” then “Tweeting”…. and I see a dumbfounded look on their face.
