I just followed you, and I don’t blindly follow people. That means you went through some level of screening process. It might have been just a quick look at your last 20 Tweets to see if you have anything interesting to say. Or, it might have been a deeper look – including a look at your bio, perhaps even your website, and a glance at your Followers to Following ratio.
So if I end up following you, you just passed a test. I invested time in you. The LAST thing I want from you is an instant DM Spam message with a sales pitch. This is your one way ticket to getting UNfollowed.
You need to realize that Social Networking has the word “Social” in it. Not “Auto Networking”, ….. Social Networking. Try spelling it out loud, S-O-C-I-A-L ….. You get the point. Or do you?
The people in the screen capture to the right didn’t. I blindly followed 100 people with a test account to illustrate a point. Almost 50% greeted me with auto DM spam. #Justsayin
Times have changed. The days of cramming your sales pitch down the throats of others is over. Instead of Auto DM Spamming someone as your very first “connection” with them, why don’t you send them a message with a personal touch. Refer to them by name, or something on their website. This way they’ll know you actually invested time in them, and not just the typical, “Thanks for following me, I look forward to your Tweets.” You are better off sending nothing at all, and engaging them later.
So if your goal is a million followers (and it shouldn’t be, but that’s another post altogether) try Engaging people, try interacting with them. Do something nice for someone else and stop thinking that everyone is interested in your message (read that, “sales pitch”)
So check me out. Put ME through the test. If you think I have something interesting to say, Follow ME, and hopefully, I will follow you back.
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Every day, I’m out there talking to Small Business Professionals who can’t wrap their minds around Twitter. “No one cares that I just ate dinner”, they say. For the most part, they’re right. But then I hit them with a curve ball. I tell them that Twitter is more about “Listening” then “Tweeting”…. and I see a dumbfounded look on their face.
